Embrace Your Controversy and Create Your Brand

I’ve said to embrace your controversial opinion, but how?  How far is too far?  How can I do it without sounding harsh?

When it comes to controversy, I think an example works best.  Bob Parsons, CEO of GoDaddy (now over a billion dollar company) has never been afraid of controversy.  The kerfluffle over GoDaddy’s Super Bowl ads this year is only his most recent.  Bob truly gets that whether you really love something or really hate it, it’s memorable.  It either draws people to you–or repels them.

That’s why I’m such a big fan of making your controversial opinions work for you; because either way, people know where you stand–and that’s what creating a brand is all about.

Need help embracing and marketing your controversial opinion?  Give me a call!

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