Get your Potential Customers to “Self Select”

You want your potential customers to know who they are–immediately.  Therefore, you have to help them self-select.  In other words, to recognize themselves in your message; to raise their hands and say “that’s me”!
What is the key to making that happen?  Good copywriting.  Clear, simple, distinctive sentences that helps people understand that they are not alone.  Sentences like:

You want your mission to get more attention.

OR

You’d love to never have to “sell yourself” again!

I’ve often talked about the fact that in order to attract, we must also repel.  Make sure your copy clearly speaks to someone who’s having a problem you can solve.  And if you’re having problems with creating copy, give me a call!

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