It’s Much Harder Than I Thought

For an entrepreneur, the thought “wow, this is harder than I thought it would be”, usually doesn’t set in until the third year.  Year one, you run completely on “start-up adrenaline”.  Year two, you begin to get a little more strategic and begin to think, “hey, I might actually have a business here.” Then, in  year three, you completely run out of steam.  You aren’t where you thought you’d be.  You’ve lost as many clients as you’ve gained and you don’t realize you have to keep fishing WHILE keeping all your fish in the boat.  That’s when you realize it’s harder than you thought it would be.

One of the main things entrepreneurs don’t consider is that they are going to have to SELL.  Most women entrepreneurs love what they “do”, but hate the selling of it.  That’s why I teach the importance of building a brand around truth and authenticity.  While you still have to communicate, you don’t have to SELL.

With communication, you need to remember it’s a two-way street. The more often you get out and listen to your potential clients and what they care about, the easier it is to communicate about your own business with truth and authenticity. You aren’t “selling”, but rather giving someone you care about a means to solve a problem they might be experiencing.

You do need to plan on consistent communication–that’s something entrepreneurs don’t realize will be such an important part of their time.  They have to consider that marketing and business development are going to take one third to one half of the time they’d rather spend on providing their actual service.  I have experienced the year-three “wow, this is harder than I thought it would be”, and I am now able to help entrepreneurs by teaching them how to communicate efficiently and effectively with their potential “ideal” clients.

When did you realize that starting a business was much harder than you anticipated?

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